Align
Define decisions before events
We interview the people who use the data, map priority journeys and agree what good evidence looks like. The output is a concise scope linked to real business questions.
Our process
From a blurred question to a reliable signal.
Our four-stage setup process keeps business context, technical implementation and quality assurance connected.
Map your starting point
Design
Create one measurement language
We define events, properties, identities and consent states across iOS, Android and web. Platform differences are documented without fragmenting the business meaning.
Implement & test
Turn the plan into trusted data
We work with your developers or implementation partner, review payloads and test complete journeys. Issues are recorded with evidence and prioritised before sign-off.
Enable
Leave ownership with your team
We configure priority reporting, document decisions and run a practical handover. Your team knows what is measured, why it matters and how to maintain it.
What you receive
A system your team can explain.
- Measurement strategy and journey map
- Event and property specification
- Platform implementation notes
- QA plan and evidence log
- Priority report definitions
- Recorded handover and ownership guide
Ready to align the signals?