Insights

Notes on making app data more dependable.

Practical guidance for product, marketing and analytics teams working across platforms.

Measurement planning · 12 August 2026

One customer journey, three platforms

How to design events that remain meaningful across iOS, Android and web without forcing every platform into an identical mould.

Implementation · 29 July 2026

A release-ready routine for checking event names, values, consent states and user identity before data reaches production reports.

Reporting · 08 July 2026

Why metric ownership and plain-language definitions solve more reporting confusion than adding another visualisation.